Is Increasing Web Traffic Possible Without the Use of SEO?

Is Increasing Web Traffic Possible Without the Use of SEO?

We know for a fact that search engine optimization is a good thing if you want your website to rank higher in the search pages. Although that is true to some extent, solely relying on SEO to help improve your website’s traffic is a bad thing. As much as possible, you want to diversify the traffic that comes to your website which means that you should not only rely on SEO but also rely on other means as well. Today, I am going to talk about some ways you can drive more traffic to your website without the use of SEO. But before I get started, I want to make an important distinction. Not all traffic is the same. There is traffic that is not valuable and there is also high-quality traffic as well. High-quality traffic constitutes people who go to your website and ultimately converts. With that out of the way, here are some things you can do to help drive more traffic to your ecommerce website company:

Online Ads

This is one of the best ways that can help you drive more traffic to your page. So, how do you create a good ad copy? Well, that depends on the platform you’re going to use.
If you are going to use Facebook’s ad manager, you have to specify your target audience as these are the people that you want to show ads to in the first place. Next, put things in the ad that are 100% about your website and on top of that, you also want to include a call to action as well. In the words of the Godfather, “give them an offer they cannot refuse”.

Guest Blogging

Guest blogging is actually a really good way for you to drive high-quality traffic to your website. The first thing that you need to do is to actually find an authoritative website in your niche that accepts guest posting. You can use Google to search for such platforms. Once that is done, you want to create high-quality content that provides useful and valuable information to the readers. You may also want to try creating “how to” guides so that they can also achieve similar success as well.

Blog Commenting

Find blogs, where you can comment on, that is also related to your niche. If you are having a hard time finding such blogs, you can use Buzzsumo to help you find one. Just a note about commenting: make sure that you leave meaningful comments that actually provide good information not only to the author of the blog, but also to their readers as well.

Social Media

If you have a good content marketing strategy, then you can amplify its effects by going to social media and promote your content from there. You would want to promote content that is actually worthy of sharing. This is how you will be able to create a buzz. Again, you want to create shareable and noteworthy content.